Lead-generation website for accounting and tax services

Challenge

A professional services firm needed a website built from scratch to explain its accounting, tax, and administrative services clearly to small and medium-sized businesses.

The project had to work as more than a corporate presentation. It needed to capture advisory enquiries, collect information from prospects, receive PDF documents, register subscribers, and direct visitors towards booking a consultation.

Reliable email delivery was also important. Form submissions had to generate notifications that reached the responsible team without relying solely on WordPress’s default mail mechanism.

The visual design and design system were prepared by a designer in Figma. My responsibility was to translate that work into a functional, responsive website while respecting the hierarchy, components, and visual rules defined by the project team.

Solution

My contribution focused on the complete technical implementation of the site with WordPress and Elementor Pro. I built the pages and reusable components from the Figma designs, adapted the visual system across screen sizes, and maintained consistency between sections.

The visual design and design system were created by the project’s designer. My work covered the web implementation, responsive behaviour, and technical integrations inside WordPress.

I implemented the forms with Fluent Forms Pro. Alongside the general enquiry flow, I configured a form that accepts PDF documents with restrictions for the permitted file type.

Newsletter subscriptions were connected to MailerLite so new contacts could be transferred to a dedicated email-marketing platform rather than remaining only inside WordPress.

SendGrid was configured as the authenticated SMTP delivery service for form notifications. This separated transactional email from the server’s default mail mechanism and created a more controlled delivery path for messages generated by the site.

I also configured Rank Math and implemented an editorial section for publishing specialist content about accounting, taxation, payroll, company formation, and financial administration.

My role was limited to development, responsive adaptation, and technical integrations. I do not attribute the visual identity, specialist copy, or professional services presented on the site to my individual work.

Outcome

The published website includes service pages, calls to action, contact forms, PDF document collection, newsletter subscriptions, consultation booking, and an editorial section.

Fluent Forms Pro centralises enquiries inside WordPress and enables document uploads as part of the contact process. MailerLite receives newsletter registrations, while SendGrid provides the authenticated SMTP channel for notifications generated by the site.

The implementation also established a reusable visual foundation in Elementor Pro based on the designer’s system, making it easier to keep new pages and updated sections consistent.

No verified conversion, document-volume, subscriber-growth, or campaign-performance metrics are available. The case therefore focuses on the capabilities delivered rather than unconfirmed numerical outcomes.